We are a group of guys that decided a few years ago that we wanted to create a bike brand that stands for more than just grams, fancy parts, and mounting the race podium. Sure, we like those things too, but bikes are special, even magical. Everyone enjoys turning cranks with the wind in their face, but it goes beyond that for us. Bikes are the means for living, exploring, and building. Why HQ is in the cycling mecca of Carbondale, Colorado, where we ride our bikes as many places as we can. OUR FOUNDERS have been around the block in the bike industry, too. We’ve each started our own respective companies in different areas of the bike world, and succeeded at mastering materials, products, and trends in the world of bikes. With that experience, we bring you Why. We promise beautiful bikes crafted by hand that utilize the very best in unique materials, geometry, and industry experience. Don’t take our word that our bikes feel and ride like anything else you’ve ever tried: ride one and see for yourself.
There’s nothing better than pedaling up a mountain, cruising along backwoods dirt road, or flying through a flowy dirt jump line. We’re proud of our handmade, uniquely rad bikes that we know you’ll love. We sell bikes directly to you from our website here, promising to offer you the best experience possible when buying, receiving, and, most importantly, riding your new Why. You can rest (and pedal) assured that we designed, tested, manufactured, and built your bike to the highest possible standards throughout the bike industry. We only create bikes we want to ride, and we stand behind our products with a no-questions-asked return policy and a straightforward, legitimate lifetime warranty and crash replacement policy. Peruse our site or give us a call – we’re always here to help you find the bike of your dreams and explore the unknowns around the corner.